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Blog & News

Redefining the HigherEd Chatbot Market: It’s No Longer About Market Share

The higher education chatbot market has moved well beyond its “early adopter” phase. It has now entered a profound structural transition. As a result, we are no longer talking about installation counts or leaderboard rankings. Instead, the focus has shifted toward high-stakes territory. This includes platform control, AI orchestration, governance, and total lifecycle ownership. The ... Redefining the HigherEd Chatbot Market: It’s No Longer About Market Share  Read More

Beyond the Binary: A Better Way to Visualize Market Saturation

In the world of EdTech, “saturation” is a word that gets thrown around constantly. You’ve heard the refrains in boardrooms and at conferences: “That category is saturated,” “There’s no more room to grow,” or “Everyone already has a solution.” The problem? Most of these conversations happen at the surface level. We treat market saturation like a light switch—it’s ... Beyond the Binary: A Better Way to Visualize Market Saturation  Read More

Education’s Cognitive Effect

Thanks to Morgan at Phil Hill & Associates for surfacing a thoughtful piece by Kirsten Green at Forerunner on the shift from network effects to cognitive effects, and why this change may quietly rewrite the rules of platform dominance. Her argument is simple but profound: the most powerful platforms going forward won’t just connect users; they’ll understand them. And once you ... Education’s Cognitive Effect  Read More