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ListEdTech is a market research firm that only tracks systems used in education. Our user-friendly portal offers data on more than 30 product categories, including CRM – General Systems. For this product category, we track over 4,600 implementations, mainly in North America at the higher education level.
What Are CRM – General Systems?
For a comprehensive definition of this product category, please refer to our official documentation website.
Note: Our documentation provides tailored descriptions for both Higher Education and K-12 School District implementations.
What’s Inside our Product Category Reports?
Each ListEdTech product category report delivers a clear, data-driven view of a specific segment of the educational technology market. Beginning with a definition of the category, the report explores its current landscape, historical shifts, competitive positioning, and emerging trends—providing actionable insights for institutions, vendors, and decision-makers.
Table of Contents
- Introduction (including a definition of the product category)
- Executive Summary
- Current Market Snapshot
- Historical Trends (last ten years)
- Competitive Compass Insights
- Strategic Market Trends (key recent developments, innovations, and shifts in the product category)
- Pricing Trends
- Conclusion
- Vendor List
- About ListEdTech
Note: Our reports do not include detailed data. However, this information is available for purchase to portal subscribers.
Why Use the ListEdTech Portal?
408,000
product implementations tracked among 35 product categories
3,206
institutions, in our database, using a CRM – General system
162
CRM – General products in our database
List of Companies and Products in CRM – General
| Company | Product | Degree Type |
|---|---|---|
| Active Informatics | Training Provider CRM | HigherEd |
| Almabase | Almabase | HigherEd & School Districts |
| Azorus | Azorus CRM | HigherEd |
| BestNotes | BestNotes CRM | School Districts |
| Coevera | Coevera | HigherEd |
| CONEXT | Conext Bridge | HigherEd |
| Constant Contact | Constant Contact | HigherEd & School Districts |
| Ellucian | Ellucian CRM Advise | HigherEd |
| Ellucian | International Student & Scholar Management (ISSM) | HigherEd |
| Emma Inc. | Emma HQ | HigherEd |
| Encoura | CampusNexus CRM | HigherEd |
| Encoura | CampusNexus Engage | HigherEd |
| Encoura | Talisma CRM | HigherEd |
| Frequency Foundry | Greymatter CRM | HigherEd |
| Goldmine | GoldMine CRM | HigherEd |
| Great Exposure | CampusLogin | HigherEd |
| Homegrown Systems | Homegrown Customer Relationship Management | HigherEd |
| HubSpot | HubSpot CRM | HigherEd |
| Jenzabar Inc. | Jenzabar Constituent Relationship Modules (CRMs) | HigherEd |
| Jenzabar Inc. | Jenzabar Internet Campus Solution (CRM) | HigherEd |
| Jenzabar Inc. | Jenzabar JX – CRM | HigherEd |
| Jenzabar Inc. | Jenzabar One CO | HigherEd |
| Kidz Africa | DevMan | HigherEd |
| Maximizer CRM | Maximizer CRM | HigherEd |
| Microsoft Corporation | Dynamics 365 | HigherEd |
| Microsoft Corporation | Microsoft Dynamics – CRM | HigherEd |
| Ministry Brands | DonorDirect | School Districts |
| Mongoose | Mongoose Cadence | HigherEd |
| Navigate360 | Navigate360 | HigherEd & School Districts |
| Navigate360 | S360 | School Districts |
| OneAdvanced | ProEngage | HigherEd |
| Oracle | Oracle CRM | HigherEd |
| Oracle | Oracle PeopleSoft Customer Relationship Management (CRM) Warehouse | HigherEd |
| Oracle | Oracle PeopleSoft Enterprise Customer Relationship Management | HigherEd |
| Portico | Portico CRM | HigherEd |
| Qualtrics | Qualtrics Experience Management Platform | HigherEd |
| Ruffalo Noel Levitz | Ruffalo Noel Levitz CRM | HigherEd |
| Ruffalo Noel Levitz | ScaleFunder | HigherEd |
| Salesforce Inc | Cloud Infrastructure for CRM | HigherEd & School Districts |
| Salesforce Inc | Salesforce Cloud Platform for CRM | HigherEd & School Districts |
| Salesforce Inc | Salesforce for Higher Ed | HigherEd & School Districts |
| SAP AG | SAP Student Lifecycle Management | HigherEd |
| StudentBridge | Full Measure | HigherEd |
| SugarCRM | Sugar Enterprise | HigherEd |
| ToucanTech | ToucanTech CRM | HigherEd |
| WealthEngine | WealthEngine Platform | HigherEd |
| Zendesk | Zendesk Sunshine | HigherEd & School Districts |
IT’S ALL ABOUT THE DATA
How Does ListEdTech Gather Its Data?
We systematically aggregate and structure publicly available data—including official news releases, professional social media platforms, university portals, and corporate websites—to build our market insights.
Our dataset focuses extensively on:
- Company Profiles: Educational vendors, product classifications, and specific institutional characteristics.
- Institutional Tech Stacks: Primary and secondary systems supported by an institution.
- Market Dynamics: Product implementation timelines, contract details, RFP documentation, and decommission dates.
Data Quality & Accuracy Validation
To maintain strict data integrity, our research team cross-references and validates information directly at the source, managing more than 3 million historical data points with strict controls to prevent the overrepresentation of any single software solution.
As part of our continuous quality control framework, our database undergoes comprehensive monthly reviews, consistently achieving a verified 95% accuracy rate.
LATEST POSTS IN THIS CATEGORY
- Key Announcements at Anthology Together 2025After a few challenging flights, I finally made it to Anthology Together 2025 (AT25). During this conference, the company shared major updates on its core products—Reach, Blackboard, and Student—as part of the broader Anthology roadmap. It outlined a strategic focus on AI, cloud migration, and automation. Here’s a quick look at the key announcements and… Read more: Key Announcements at Anthology Together 2025
- How Can Anthology Make ‘Together’ Really Mean ‘Together’?Key Takeaways: Many multi-product vendors argue that they offer product ecosystems, where their products interact and produce a value greater than the sum of their parts. They further say that, because of this interaction, one of their products should be more valuable to users if these users have already implemented another of their products in… Read more: How Can Anthology Make ‘Together’ Really Mean ‘Together’?
- Ellucian to Expand its Global Reach With Tribal Group’s AcquisitionWhen Ellucian announced the acquisition of Tribal Group on October 5th, I wondered what this could mean for the Virginia company. Ellucian is known for its three suits of products (Banner, Colleague, and PowerCampus), and Tribal Group is also active in ERP and CRM product categories, the two companies thus being a better fit than… Read more: Ellucian to Expand its Global Reach With Tribal Group’s Acquisition
- CRM RFP Analysis- Could CRMs Be a Part of the Solution for Full Student Lifecycle Engagement? The regularly scheduled posts on product implementations will be interrupted this week for a view into the early innings of new analysis focused on requests for proposals (RFP). Specifically, this week, we are looking at customer relationship management (CRM) systems and managing relationships with alumni. Why CRMs? For one, over the last several years… Read more: CRM RFP Analysis- Could CRMs Be a Part of the Solution for Full Student Lifecycle Engagement?
- What is the Outcome of Implementing New Admission CRMs… New Enrollments?Since 2011, some 550 four-year public and private non-profit institutions, slightly more than 20% of the entire U.S. market, implemented at least one of the admission CRMs. These solutions have become increasingly common, especially with an ever-growing emphasis on enrollment and the need to modernize and operationalize complex enrollment management processes. As billed by the… Read more: What is the Outcome of Implementing New Admission CRMs… New Enrollments?
Page updated on August 31, 2025.