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Customer Relationship Management

Athology Blackboard Overlap - LisTedTECH

Anthology and Blackboard to Merge Into a Massive New Company

On September 13th, Anthology and Blackboard announced they will merge by the end of 2021. This transaction will “create the most comprehensive EdTech ecosystem across academic, administrative and student engagement applications”, mentioned the joint press release. This mega-company will serve more than 150 million users spread over 4,000 campuses in 90+ countries.  A long-time learning ... Anthology and Blackboard to Merge Into a Massive New Company  Read More
Customer Relationship Management - LisTedTECH

CRM in Education: A Growing Priority

A digital CRM platform amalgamates everything using a centralized dashboard, speeding up and simplifying the process of storing, retrieving, and using the files and documents stored.

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Conferecing vs CRM Implementations in Education - LisTedTECH

How Salesforce is Diversifying

On December 2nd, 2020, Salesforce announced that it will acquire Slack for 27 billion. Though it has minimal implication in the educational market (except for a possible integration of Slack to the Salesforce CRM), this shows how a CRM-driven company decides to diversify its activities to get through this pandemic period. As you can see ... How Salesforce is Diversifying  Read More
Top CRM Vendors by Market Subcategories - LisTedTECH

CRM Market Share (HigherEd)

CRM market adoption for North America in Higher Education.

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Blackbaud Users - LisTedTECH

Blackbaud’s Cyber-Attack

We have mapped out the institutions that have been affected.

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Active Banner - LisTedTECH

Hackers Target Banner ERP Vulnerability

Ellucian's Banner has a market share that is just under 25% in North America. For this reason, the news that came out this week about hackers who have been targeting a vulnerability in one of its modules is alarming.

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Systems crossed - LisTedTECH

Six Degrees of Separation (HigherEd Systems Edition) and the CRMs

The graph below is… chaotic to say the least! What I was hoping for, initially, was to illustrate how systems are linked to each other. I started with six major product categories: emails, LMS, SIS, CRM, Financial, and HR. I wanted to see how products in these categories were linked to other products -i.e. if an ... Six Degrees of Separation (HigherEd Systems Edition) and the CRMs  Read More

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Redefining the HigherEd Chatbot Market: It’s No Longer About Market Share

The higher education chatbot market has moved well beyond its “early adopter” phase. It has now entered a profound structural transition. As a result, we are no longer talking about installation counts or leaderboard rankings. Instead, the focus has shifted toward high-stakes territory. This includes platform control, AI orchestration, governance, and total lifecycle ownership. The ... Redefining the HigherEd Chatbot Market: It’s No Longer About Market Share  Read More

Beyond the Binary: A Better Way to Visualize Market Saturation

In the world of EdTech, “saturation” is a word that gets thrown around constantly. You’ve heard the refrains in boardrooms and at conferences: “That category is saturated,” “There’s no more room to grow,” or “Everyone already has a solution.” The problem? Most of these conversations happen at the surface level. We treat market saturation like a light switch—it’s ... Beyond the Binary: A Better Way to Visualize Market Saturation  Read More

Education’s Cognitive Effect

Thanks to Morgan at Phil Hill & Associates for surfacing a thoughtful piece by Kirsten Green at Forerunner on the shift from network effects to cognitive effects, and why this change may quietly rewrite the rules of platform dominance. Her argument is simple but profound: the most powerful platforms going forward won’t just connect users; they’ll understand them. And once you ... Education’s Cognitive Effect  Read More