Customer Relationship Management
How Can Anthology Make ‘Together’ Really Mean ‘Together’?
Key Takeaways: Many multi-product vendors argue that they offer product ecosystems, where their products interact and produce a value greater than the sum of their parts. They further say that, because of this interaction, one of their products should be more valuable to users if these users have already implemented another of their products in ... How Can Anthology Make ‘Together’ Really Mean ‘Together’? Read More
Ellucian to Expand its Global Reach With Tribal Group’s Acquisition
When Ellucian announced the acquisition of Tribal Group on October 5th, I wondered what this could mean for the Virginia company. Ellucian is known for its three suits of products (Banner, Colleague, and PowerCampus), and Tribal Group is also active in ERP and CRM product categories, the two companies thus being a better fit than ... Ellucian to Expand its Global Reach With Tribal Group’s Acquisition Read More
CRM RFP Analysis- Could CRMs Be a Part of the Solution for Full Student Lifecycle Engagement?
The regularly scheduled posts on product implementations will be interrupted this week for a view into the early innings of new analysis focused on requests for proposals (RFP). Specifically, this week, we are looking at customer relationship management (CRM) systems and managing relationships with alumni. Why CRMs? For one, over the last several years ... CRM RFP Analysis- Could CRMs Be a Part of the Solution for Full Student Lifecycle Engagement? Read More
What is the Outcome of Implementing New Admission CRMs… New Enrollments?
Since 2011, some 550 four-year public and private non-profit institutions, slightly more than 20% of the entire U.S. market, implemented at least one of the admission CRMs. These solutions have become increasingly common, especially with an ever-growing emphasis on enrollment and the need to modernize and operationalize complex enrollment management processes. As billed by the ... What is the Outcome of Implementing New Admission CRMs… New Enrollments? Read More
The Educause Post Got Traction
Last week’s post got lots of coverage. Some bloggers played with the data to build alternative versions of some graphs, while others commented on the post and generated many remarks on reposts. I would like to thank everyone who shared the Educause post or commented on it. It’s good to see that the edtech community ... The Educause Post Got Traction Read More
Does the Educause Exhibitor’s Floor Plan Reflect Market Trends in HigherEd IT? The 2022 Update
This week, it’s Educause annual conference with its second in-person participation after the online-only pandemic year. After the 2021 conference, we wrote about the floor plan possibly reflecting the market trend. Will this year’s floor plan show the same results? Research Methodology I first retrieved all floor plans and exhibitors’ lists since 2012 (except for ... Does the Educause Exhibitor’s Floor Plan Reflect Market Trends in HigherEd IT? The 2022 Update Read More
Are Institutions Buying More From the Same Product Suite?
This post originates from a discussion with a client. He was wondering if an institution tends to select additional products from the same product suite if it were to expand its IT offering. From the data collected at ListEdTech, the answer is that it depends on the product category. For some product groups, we note ... Are Institutions Buying More From the Same Product Suite? Read More
The Evolution of CRM in Education
CRM adoption in the higher education space is reaching a new record-high.
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Blackbaud: More than Raiser’s Edge
Known for its flagship product Raiser’s Edge for almost four decades, Blackbaud focuses its business around nonprofit organizations and educational institutions. This long-time reference to this submarket might change soon with the recent purchase of Everfi. Does this acquisition solidify its foundation in the nonprofit world, or is Blackbaud attempting a breakthrough on the corporate ... Blackbaud: More than Raiser’s Edge Read More
Does the Educause Exhibitor’s Floor Plan Reflect Market Trends in HigherEd IT?
Educause annual conference is around the corner. As its website mentions, “this event showcases the best thinking in higher education IT.” A few weeks back, I questioned myself about the Educause conference and its exhibitor floor plan. More precisely, I wondered if the booths were a good indicator of market trends? I decided to dig ... Does the Educause Exhibitor’s Floor Plan Reflect Market Trends in HigherEd IT? Read More
Company Profile: Element451
Any recruitment officer or admission officer knows the struggle to get a lead down the admission funnel. Over the years, IT companies have tried to offer a solution to overcome this challenge, but many failed. For this month’s company profile, we showcase Element451, a CRM that amalgamates in one place the different steps of this ... Company Profile: Element451 Read More
