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What Market Saturation Looks Like in HigherEd
Market saturation occurs when a product or service has become widely distributed within a given market, leaving little room for further expansion. Businesses face increasing difficulty in attracting new customers, leading to intensified competition and reduced profit margins. In saturated markets, the search for whitespace—unexplored areas where unmet needs still exist—becomes crucial. As we prepare a ... What Market Saturation Looks Like in HigherEd Read More
How Can Anthology Make ‘Together’ Really Mean ‘Together’?
Key Takeaways: Many multi-product vendors argue that they offer product ecosystems, where their products interact and produce a value greater than the sum of their parts. They further say that, because of this interaction, one of their products should be more valuable to users if these users have already implemented another of their products in ... How Can Anthology Make ‘Together’ Really Mean ‘Together’? Read More